Saturday, November 28, 2015

Social Media Basics

Before we get too deep into using social media, here are seven things that you need to figure out so that you can come up with a usable strategy:

1 - Know How You Should Approach Social Media.
2 - Know What Your Limits Are.
3 - Know Who Will Be Creating The Content.
4 - Know Who And Where Your Audience Is.
5 – Know what Social Media sites you should use.
6 – Know what media You need to promote.
7 – Know what methods you'll use to promote social media.

Every one knows that there are different forms of communication.
The Internet is not that different, you can talk at people or engage in a proper dialogue, if you follow a few simple rules. Don't treat them as strangers. Venture to speak to your online members or new visitors like they are right in front of you. You need to treat them like people, not some invisible cyber partisan.


The idea of knowing who your audience could be as basic as looking your contact list or the people that you are already familiar with. The target is identified and you now simply need to ask them via an email poll, face-to-face conversations, or a survey when you meet what social media networks they use and connect with them quickly and easily.
Want to network with people in town or across the globe? Would you like to establish a global presence? The better you can define this, the easier it
will be to pick which social media networks you will want to invest in because you will know your target population. 


Facebook – Social Media with more than 1 Billion Users

Facebook could be seen as the residential part of a social media town, a place where everyone knows everyone, however since Facebook became a public company that has become limited, See The Downside Of Facebook further on in this article for details.

Facebook was definitely not the start of social media nor was it the first successful one.
Right now, it is the most heavily used network, Ranked Second to Google, it has the most registered users, widest diversity in users, and powerful enough to shape the near future of social media.
The general mentality is that you meet people somewhere else (face-to-face, on your blog, and at conferences or work) and then personally connect with them on this social network.

Facebook has three main components

Profile – The part you post on and share on
Pages – Add On you can use for Business or Marketing
Groups – Specialized Groups You can create and manage

Facebook Lingo

Status – the question “What is on your mind?” is where you post your
                thoughts and feelings that you want your friends to read

Groups – close circles of people that share and keep in touch
Pages – profiles for businesses and brands to connect with people
Share – posting someone else’s status or content to your followers
Like – a way to give positive feedback and connect with things you
            care about

Mention – tagging your friends in text which links to their profile and
                  notifies them

Timeline – your collection of the photos, stories and experiences that
                   tell your story

Lists – a way to organize your friends’ news feed.
Messages – private message to someone
Graph Search – a new way of finding people, pages, and common
                           interests with real language questions.


The Down Side To Facebook

Since they have gone public, Facebook’s new ultimate goal is to keep their stocks up and therefore make money. Their first action was to make all of the businesses pay for a complete service.
Currently, posting a status update or sharing a link on your Facebook Page will only get it into 15-25% of your fan’s news feeds, due to an algorithm developed by Facebook called EdgeRank. To be able to reach all 100% of your fans and more, you will have to pay for every post you wanted promoted. The cost will be between $5 and $20 depending upon how many fans you currently have.
Even worse you have no way of privately communicating with fans. This now makes for a terrible way to keep in touch.