Social Media Basics

You Should Use Social Media

Image by Thomas Ulrich from Pixabay 

Before we get too deep into using social media, here are seven things that you need to figure out so that you can come up with a usable strategy:

1 - Know How You Should Approach Social Media.
2 - Know What Your Limits Are.
3 - Know Who Will Be Creating The Content.
4 - Know Who And Where Your Audience Is.
5 – Know what Social Media sites you should use.
6 – Know what media You need to promote.
7 – Know what methods you'll use to promote social media.

Every one knows that there are different forms of communication.
The Internet is not that different, you can talk at people or engage in a proper dialogue, if you follow a few simple rules. Don't treat them as strangers. Venture to speak to your online members or new visitors like they are right in front of you. You need to treat them like people, not some invisible cyber partisan.

The idea of knowing who your audience could be as basic as looking your contact list or the people that you are already familiar with. The target is identified and you now simply need to ask them via an email poll, face-to-face conversations, or a survey when you meet what social media networks they use and connect with them quickly and easily.
Want to network with people in town or across the globe? Would you like to establish a global presence? The better you can define this, the easier it
will be to pick which social media networks you will want to invest in because you will know your target population. 

Facebook – Social Media with more than 1 Billion Users

Facebook could be seen as the residential part of a social media town, a place where everyone knows everyone, however since Facebook became a public company that has become limited, See The Downside Of Facebook further on in this article for details.

Facebook was definitely not the start of social media
    nor was it the first successful one. 

Right now, it is the most heavily used network, Ranked Second to Google, it has the most registered users, widest diversity in users, and powerful enough to shape the near future of social media.
The general mentality is that you meet people somewhere else (face-to-face, on your blog, and at conferences or work) and then personally connect with them on this social network.

Facebook has three main components

Profile – The part you post on and share on
Pages – Add On you can use for Business or Marketing
Groups – Specialized Groups You can create and manage

Facebook Lingo

• Status – the question “What is on your mind?” is where you post your
                thoughts and feelings that you want your friends to read
• Groups – close circles of people that share and keep in touch
• Pages – profiles for businesses and brands to connect with people
• Share – posting someone else’s status or content to your followers
• Like – a way to give positive feedback and connect with things you
            care about
• Mention – tagging your friends in text which links to their profile and
                  notifies them
• Timeline – your collection of the photos, stories and experiences that
                   tell your story
• Lists – a way to organize your friends’ news feed.
• Messages – private message to someone
• Graph Search – a new way of finding people, pages, and common
                           interests with real language questions.

The Down Side To Facebook

Since they have gone public.
Facebook’s new ultimate goal is:
To keep their stocks up and therefore make money.
Their first action was to make all of the businesses pay for a complete service.

Currently, posting a status update or sharing a link on your Facebook Page will only get it into 15-25% of your fan’s news feeds, due to an algorithm developed by Facebook called EdgeRank. 

To be able to reach all 100% of your fans and more, you will have to pay for every post you wanted promoted. The cost will be between $5 and $20 depending upon how many fans you currently have. 

Even worse you have no way of privately communicating with fans. This now makes for a terrible way to keep in touch.






 

What is a Blog?

Your Own News Platform

Image by Karolina Grabowska from Pixabay

Blogging and Social Networking are linked in the sense that both contain certain features and certain properties of one another. Both are aimed at creating a wide movement as far as multimedia interaction is concerned. Though it is true that blogs can be regulated and kept very private, the main purpose of them is to reach out to a number of people, to have a medium to voice your opinion.

Another similarity is that both these concepts have existed in cyber space for almost a decade now, but in the initial stages both were rather exclusive of one another. Only in the recent times have they been merged, and their similarity in motives truly recognized.

Blogging is essentially done to channel your thoughts out on to an online journal. You also want other people to read what you have written.
This way, you go about coming in touch with people from all over the world who you would not have otherwise known. Similar is the function of social networking. 
 
It is a hub where the young and the hearty flock. The chances of getting an audience at such a platform are high.
The origination of the term ‘blog’ is interesting. It was initially called a ‘weblog’ meaning a log or a diary or a journal that helps you to record your thoughts on a day to day basis.
 

In that sense it was rather in its primitive stages and did not turn into an instrument for propaganda immediately.
This term was later shortened to blog and this is when free blogging services like Blogger became extremely popular.
As mentioned earlier, blogging today is not restricted to only maintaining a journal. It has truly become a platform where various kinds of people from all walks of life, whether they have the same ideologies or not, conflate, and discuss the matters they think are important to them.
Blogging in the twenty first century has come to become an important tool for advertising for people who wish to market their products online, for politicians who wish to sell their ideologies, and reach out, to the masses.
Moreover, creating a blog and maintaining it does not require a fortune. Everybody now has a personal blog and it is all free of cost. Also, one does not need to be a computer engineer or a graphic or web designer in order to embellish their blog.

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   Image by Mabel Amber and Michal Jarmoluk from Pixabay Edited By Otto Brinkmeier   

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